My group is doing a commercial on Powerade. most Powerade commercials have athletes partake in their commercials. They have basketball players shooting some hoops, football players in the locker rooms, swimmers competing, etc.
- They show the athletes wearing POWERADE sports wear or representing it in some way.
- The athletes, for example the soccer players very clearly show that their uniforms have POWERADE on the front of them. When Simone biles was giving speeches they had a Powerade background behind her.
- To show that the Powerade is giving them energy and power, the athletes are always active and hyped.
- The appearance of the athletes are sweaty, energetic, joyful, and powerful.
The conventions and codes used are the Powerade brand name itself. All athletes in Powerade commercials are wearing uniforms that have the brand on their jerseys, and when they're being active in the commercial, the camera is angled to where you can see the logo name on they're jersey no matter what they are doing. Most Powerade commercials include famous athletes and people drinking the drink. Even when they drink it its always angled to where you can see the name, this is how you would be able to tell its a Powerade commercial without actually stating that it is. Something else is there many different slogans, "More power for you", "Go stronger for longer", "power through", etc. These slogans tell that you can achieve your goals and always can be more powerful.
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